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For most of you, this will be most unexpected news, and it may even be a little unsettling. Let's explain why we in Snowberry, believe it is the best thing that could have happened, for you and us...

You know how well laid plans go awry? Somehow, what happens in the end, is not at all what you set out to do? So it was with Snowberry's travel cosmetic/city bag...

As you know, Consumer NZ’s sunscreen test showed that our Family+ SPF30 was achieving only SPF20. We now know why, and we are correcting the formulation. However, it has been apparent that some consumers have assumed that consumer health has been put at risk. This is a natural conclusion, since one would intuitively think that a reduction by 10, must mean a big loss of protection. But that is not how the SPF scale works. In fact, a SPF30 blocks 97% of UVB rays, and a SPF20 blocks 95%. So, if the SPF20 sunscreen blocks an equivalent amount of UVA, it is classified as providing ‘moderate’ UV protection, as opposed to ‘high’ protection for SPF30+.

Sometimes, one has a pretty large 'Oops!' in one's life. Well, we Snowberry folk have just had that kind of event...and it's all about sunscreens. Unfortunately, our Oops moment, reads like a national disaster! It is embarrassing to be sure, and it is something we have to rectify immediately, but we ask that you take a few moments to read on, to obtain information that perhaps gives a little more balance perspective...

Snowberry's newest and most exciting anti-ageing serum is almost here!

Fifty New Zealanders have won a FREE Super Serum!

Why is Snowberry's new Super Serum, a truly superior weapon against the premature ageing of skin? And what makes one serum different from another?

So which Snowberry stockist sold the most entries to 'Snowberry for Life!' In fact, it was Pharmacy 145 in Whanganui!

Our third 'Snowberry for Life Winner!' hails from New Plymouth. She is Jannet Angelo - a devoted grandmother and keen gardener who also loves cooking! Greg Billington, Snowberry general manager, presented Jannet (centre) with her Deed of Gift at Urban Edge Beauty, owned by Emily Hayward (right).

Our second Winner in 'Snowberry for Life!' is Chrissie Deuchar from Auckland. Chrissie says: "I am pinching myself. I can’t believe I have won beautiful Snowberry skin care - for life! I’m grinning like a Cheshire cat!

Leah Mulholland (right) of Christchurch is our first 'Snowberry for Life!' Winner!

We know that most of you are really sceptical about anti-ageing skin care claims - and you should be! But we also know that most people don't know how to tell the difference between hogwash and the real thing...well, there is one way and it's called the RCT or randomised controlled trial - it's the 'gold standard' clinical trial - and it's the only one Snowberry will use. And folks, it's time!

This is what we have been waiting for! The new delivery technology that ensures that the active ingredients that skin needs can actually enter into the skin. And here it is. The green dots, like stars in a night sky, are peptides viewed through the microscope, after they have passed through the skin's epidermis. Proof positive and a very exciting stage in the development of the Super Serum...

There are many beneficial ingredients that can go into anti-ageing skin care products. So why can't they just be 'stirred' into a serum or cream? And what is it that Dr Badenhorst and Patrick are looking at?

What makes Snowberry's new Super Serum different from the New Radiance Face Serum? In fact, what makes the Super Serum different from just about any other anti-ageing skin care product?

Of course, the first thing our lawyers asked was, 'have you calculated what that much Snowberry product - for a whole lifetime is worth? That you're giving away for free!' Well, we have, kind of, and it is rather a lot, depending on one's age of course!

Which will be better? The New Radiance Face Serum, or the 'Super Serum?'

Snowberry is developing a Super Serum, and yes, someone is going to win a Lifetime supply of Snowberry!

Many of us have sensitive skin. What can we do about it?

Yes, it's all about UV. We can't live without sunlight and yet the single biggest cause of premature ageing of skin is the UV rays from the sun...

Probably the biggest single challenge for anyone buying anti-ageing skin care, is knowing what to believe on the product carton. Sadly, many claims about wrinkle reduction can only be described as marketing puffery. They simply don't pass any standard scientific test. So, what should you look for and what should you be wary of?