Beauty Astir 2011 – Best Niche | Snowberry Bright Defence

Beauty Astir 2011 – Best Niche | Snowberry Bright Defence

The Netherlands

"The acme of eco goes hip! A full range for every skin type with brightening performance. Eco-responsible for a reasonable price but far from an eco appearance - you will love to see Snowberry bottles, with illustrations by the renowned Rob Ryan, on your bathroom shelf. Especially noteworthy is the use of natural ingredients to brighten the complexion! Snowberry, because it’s simply brighter!"

The Beauty Astirs jury comprises all VCJ (Society of Cosmetics Journalists) members and 43 leading beauty editors/freelance journalists working for diverse titles: from Marie Claire to Glamour, Grazia, Elle, Santé, Gloss, Red, Libelle, Vogue NL and many more magazines.

Cosmoprof USA, 2011

Cosmoprof USA, 2011

The 2011 Discover Beauty Award winner, Snowberry from New Zealand was announced at the Discover Beauty Party at MIX in THEhotel at Mandalay Bay, Las Vegas. In this, the largest cosmetics trade show in the US calendar, just 17 new brands from around the world were selected to be part of Discover Beauty, a Cosmoprof programme to identify the most innovative brands most likely to succeed in the highly competitive US market.

The selected brands were judged on creativity, innovation and market readiness by buyers from specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including, and

Receiving the Award, Snowberry founder Soraya Hendesi said she believed the Award recognised a brand that is visually appealing as well as one that does not stint on offering women extraordinarily rich skin care products.

“We have customers all around the world who say how much they love the Snowberry brand. But it is much more important to me when they tell me how much their skin has improved. I have never been interested in skin care that compromises or pretends. I want the finest known anti-ageing bio-actives, and I want all of them. I want Snowberry to benefit every woman’s skin, every single day, for her lifetime.”

Runner-Up Favourite Brand

Runner-Up Favourite Brand

Cosmeeting 2010, Paris

Snowberry was recognised by the professional Grand Jury at Cosmeeting in Paris, as Runner-Up Favourite Brand. The Award was made for the excellence and innovation inherent in the Snowberry art and packaging, and for the innovative anti-aging formulations.

Snowberry Founder Soraya Hendesi said she was always delighted when beauty industry professionals commended the Snowberry brand, but especially so when they expressed admiration for the products themselves

Silver Dieline Award

Silver Dieline Award

The Dieline in conjunction with FUSE Design Conference, Chicago, April 2010 Bath, Beauty & Health Category: Best branding & Packaging Design 800 international entries. 30 AwardsThe Dieline Awards are the world’s most prestigious packaging design awards.

Snowberry was one of more than 800 entrants to the Awards, including from the design teams for global FMCG companies such as Proctor & Gamble, Wrigleys and Kleenex.

Snowberry Founder Soraya Hendesi said that the Award was wonderful recognition for the huge effort that went into the design of the Snowberry artwork. She said that Snowberry packaging engendered delight among consumers around the world because it contrasted so strongly with the conventional skin care and cosmetic packaging that she felt was predictable and uninspiring. “How many brands I wonder, receive emails from customers in Europe saying they don’t want to discard the packaging because they so like the art?”


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